Oswald Marketing

Meet The Team

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  Tammy Shaw

  President

  Tammy joined Oswald in July 2002. She not only brought knowledge, determination, and business expertise but a positive charm that reflects the company’s outlook today. Now as the President and Principle of Oswald, Tammy’s vast knowledge of marketing and advertising has been invaluable for all our clients in their pursuit of expansion. At her previous position with Nextel Partners, she launched several markets throughout Indiana and was instrumental in name-change and branding campaigns for Contel Cellular, GTE, and Verizon Wireless. Tammy freely admits she “loves her job, her staff and her clients” and looks forward to helping her clients grow, meet, and maintain their goals.

  Link: Tammy Shaw

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  Fred McCool

  Partner, Creative Director

  Fred has been in the marketing and advertising world for ‘a couple decades’ and plays an integral role in the development of strategic and creative campaigns for our clients. As a writer, producer, and director, his portfolio includes commercials for national clients such as 1-800PetMeds, regional commercials for Eye-Mart, Tropicana, and UE, as well as internal videos for numerous corporations. His positive, ‘can-do’ attitude and knowledge of all facets of marketing and advertising is of great benefit to us, and most importantly, to our clients.

  Link: Fred McCool

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  Lisa Schaffer

  Partner, Promotions Director

  After being with Oswald for 20 years, Lisa recently became a Partner. She started out as our Promotions Manager and has worked hard to develop strategies to continue taking her team to the next level. She has worked in about every facet of marketing from being an Art Director to a Sales Manager so experience and problem solving are just some of her strengths, but building customer relationships is her passion. Lisa has partnered with many companies and organizations over the years to provide them with the best branding solutions. A graduate of the University of Kentucky, Lisa played volleyball on a full athletic scholarship. Today she loves to ride bikes and spend time with family and friends.

  Link: Lisa Schaffer

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  Joel Benson

  Digital Marketing Director

  Joel joined the Oswald team in early 2019. A Purdue University alumnus, Joel has a passion for storytelling and a resume stretching from fledgling startups to Fortune 500s. His experience in both macro- and micro-scale digital placement and strategy, copywriting, graphic design, and photography make him a valuable member of the Oswald family and an exceptional resource for your next project. Outside of work, Joel is a devoted father and husband. He and his wife enjoy playing with their son, vacationing in Mexico, working on home improvements, and good TV and movies as their professional and parenting schedules allow.

  Link: Joel Benson

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  Maggie Miller

  Assistant Creative Director

  Maggie joined the Oswald family in 2020. She is a proud alumnus of Western Kentucky University where she obtained a BA in Communication and Creative Writing. Previous to working at Oswald, Maggie worked as a copy editor and teacher in Seoul, South Korea as well as in higher education marketing at Kentucky Wesleyan College. As Assistant Creative Director, Maggie oversees graphic design, social media, script writing, and casting, and also works alongside the Production team to create beautiful and visually stunning campaigns for our clients. Outside of Oswald, Maggie is a freelance writer for Hyatt Hotels & Resorts. She is also actively involved with Downtown Evansville and her passion project, @TheEvansView. She loves fashion, pop culture, and hanging out with her husband Sterling and three cats, Kimchi, Luca, and Box-Box.

  Link: Maggie Miller

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  Steph Matthews

  Client Services & Business Development Representative

  When working with Steph, our clients truly receive the Full Circle Approach. Steph has over 8 years of experience in the marketing field, including social media, photography, and influencing! As the Client Relations and Business Development Representative, Steph’s goal is to make sure all of Oswald’s clients’ needs are being handled from prospecting to campaign launch. When not at the office, find Steph with her soon-to-be husband and 3 kiddos. She loves travel, good food, Diet Coke, and New Girl!

  Link: Steph Matthews

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  Randy Capehart

  Media Buyer

  Randy Capehart is no stranger to digital marketing and media. With over 20 years of experience as a TV news photographer, assignment editor, PR and social media manager, digital marketing specialist, and reporting wiz, Randy brings a host of experience to bear from industries spanning the gamut from event production to screen printing. He enjoys living in downtown Evansville with his wife and their Westie dog, Desi, as well as riding his bike all over the Greenway and connected trails.

  Link: Randy Capehart

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  Jayne Minick

  Director of Business Development

  Link: Jayne Minick

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  Chelsea Means

  Senior Executive Sales Associate

  After graduating from the University of Southern Indiana with a BA in Advertising and Marketing, Chelsea found a home here at Oswald Marketing where she has proudly worked for the last 10 years! As Senior Executive Sales Associate, Chelsea is able to lean into what she does best, creating lasting relationships with her clients. Her major strengths are building bonds with her customers and also her devotion to each project no matter the size, big or small. She is the constant “go-to” person because of her vast experience and knowledge of the Promotions industry. Most days you will find Chelsea listening to country music and hanging out with her beautiful family.

  Link: Chelsea Means

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  Penny Buchanon

  Senior Project Coordinator

  Penny has been at Oswald Marketing for over a decade, with the majority of experience in the Embroidery Shop. Currently, she works in the accounting department while also sharing her skills with digitizing in the embroidery shop. She also manages our clients’ company stores and assists with order entry. Penny is also an avid UK Wildcats fan — “We must defend our team from those Indiana fans!” When not enjoying the games, she has three children and two grandchildren to keep her life entertaining. With over 18 years of advertising experience under her belt, Penny is a valuable asset to the Oswald Team.

  Link: Penny Buchanon

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  Angie Daub

  Embroidery Manager

  As manager of Oswald’s in-house embroidery shop, Angie takes great pride in providing the highest quality embroidery around. From digitizing logos and sewing, to quality control and ensuring each product meets our clients’ exacting specifications, Angie makes sure our client’s happiness comes first.

  Link: Angie Daub

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  Daltyn Schapker

  Promotions Sales Executive

  When it’s time for unique promotional items for your next event, talk to Daltyn Schapker. As Promotions Sales Executive, Daltyn puts clients first in every project he tackles as a member of the Promotions team. Daltyn graduated from the University of Southern Indiana with a BS in Marketing. He is excited to work with the Oswald team to continue to offer the best customer service around for anyone who walks through our doors. Outside of Oswald, Daltyn is a huge sports fan, especially Notre Dame, St. Louis Cardinals, and Miami Dolphins. He enjoys playing tennis and spending time with family and friends.

  Link: Daltyn Schapker

• Destiny Williams

  Project Coordinator

  Destiny is not only one of the brightest new employees at Oswald Marketing, she’s one of the youngest! Destiny is currently a junior at the University of Southern Indiana where she is studying Advertising, Public Relations, and Social Media. As Project Coordinator, Destiny will work alongside the Promotions team to assist in client satisfaction, product research, inventory, preparation of orders, and more. When not at Oswald, find Destiny perfecting her latte art as a barista at a local coffee shop or in the yoga studio! She loves pop culture and fashion, mastering the latest social media trends, and her three golden doodles, Ruby, Ted, and Bodhi.

  Link: Destiny Williams

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  Mike Gray

  Senior Video Producer

  Mike is a man of many talents, working with editing equipment most of us wouldn’t dare to touch. He manages the Video Production department as well as editing, creating motion graphics, shooting video, taking pictures, and making really good coffee. As the tip-of-the-spear in Oswald’s video efforts, Mike is a pinnacle member of our team.

  Link: Mike Gray

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  Viktoriia Mayatska

  Graphic Designer

  As Oswald’s Graphic Designer, Viktoriia brings her unique worldview to all of her projects. Originally from Ukraine, Viktoriia immigrated with her family in 2016 and is now a senior at the University of Southern Indiana, majoring in Art with an emphasis in Graphic Design and Interactive Media Design. She also speaks four languages: Russian, Ukrainian, English, and Japanese. She is supremely talented in all things creative, including drawing and painting, and puts her heart into every assignment. Outside of design, Viktoriia enjoys mission work and recently returned from a trip to Poland to work with Ukrainian refugees. When it’s finally time for her to relax, find Viktoriia at home with her hamster Joy.

  Link: Viktoriia Mayatska

• Elysia Carmona

  Accounting Manager

  A graduate of Indiana State University with a Bachelors in Business Management, Elysia is a huge asset to the Oswald team. With her forward thinking and positive attitude, she has completely revamped the billing department and put us in position for continued growth. Outside of Oswald, Elysia loves being a mom to her son Max, as well as instructing swimming, life guarding, and CPR classes.

  Link: Elysia Carmona

• 

  Charlie

  Director of Client Happiness

  Charlie woof woof office dog woof wooffity woof. Woof good boy woof woof bork woof. Woof woof Tammy woof *sneeze*. Woof woof, yip woof, bork woof dog. So help, much fun, very wow. Woof.

  Link: Charlie

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  Edie Henton

  Promotion Sales Executive

  Link: Edie Henton

• Michael Philp

  Producer

  Link: Michael Philp